7 Tested Steps to Starting a Successful ATV Rental Business

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ATV Rental Business

How to Start Your Own ATV and Four-Wheeler Rental Company

Let other people’s adventures be your source of income!

A love of exploring the fantastic outdoors in the seat of a three or four-wheeler is just what people need to get a little excitement, and you can help people find it.  You’ll meet all kinds of adventurers and novices, from families, to professionals, to anyone. Here’s what you need to consider to start your ATV Rental business journey:

ATV Renting is on the Rise

As you can see in this graph of atv renting demand from 2004 to December 2020, ATV renting is back on the rise in Florida. This is a fantastic time to get into this business if you are interested.

Location is Important

The ideal place for renting ATV’s is a place with open space and back country recreational areas where the machines are been permitted nearby. Many ATV Rentals places use state parks through an agreement, or even family owned land.  Check with your local federal or state agency which manages the region to learn what licenses or permits are needed to allow ATV riders in your designated area.  If you’re trying to find a building to work out of, you’ll need to decide whether you will have your own garage for doing service and repairs, as well as an office space. You’ll require an automobile storage space that is covered to keep your vehicles in tip-top shape. The best place for this kind of business would be just off a highway, well away from major areas to keep your riders safe.

Client Insurance and Waivers

ATV Insurance is mandatory to cover injuries, but a smart approach is to provide extra insurance to your customers, for an extra charge. This would cover collisions, damage, and any other troubles beyond what your base policy covers. 

Be sure to explain the necessary deductible before the you charge them.  However, if you choose to do so, you can automatically include it in their charge.  If your client claims to already have insurance, request a copy of their coverage to affirm leases and rentals are also covered by it.  A waiver may also be necessary to prevent legal troubles, lawsuits, and insurance disputes.  If your clients refuse insurance altogether, they will need to sign a waiver making them legally responsible for all proceedings therein. Waivers are an included feature provided for free on the Rockon Recreation Rental platform.

Buying Gear and Equipment

Buying ATVs will be the most expensive thing you do.  Begin your search with used ATVs in good condition to save you money.  Start your business with the bare minimum, then increase the number in your fleet as demand increases.  For example, you may receive requests for different kinds of vehicles, such as ones for children, double-seaters, and more. If you market to folks who will need to carry extra gear for excursion or hunting purposes, it can get even more expensive. 

Our recommendation? Start with low cost vehicle, that you can rent for cheap to break into the market. If you look around, you will see most four-wheeler rentals start at $250 for 4-hours. Most people don’t want to pay that much. Come to the market with rentals at a fraction of that price, and you are sure to attract customers. Customers wont mind traveling if it will save them a hundred dollars.

Offer Rentals where the Demand is at

As of now, we are seeing a lot of demand in South Florida, with basically no service providers whatsoever. People are forced to travel to central Florida, and they still have to pay the high prices required by the big ATV rental agencies. If you are in South Florida, or North Florida and feel like opening an ATV Rental business, or offering your ATV’s to rent, your likelihood of success is very high, especially if you are offering very low rates.

Check out this graph showing locations of ATV rental demand in Florida. You can see there is a lot of interest in South Florida, but the opportunity is that there are basically no operators in that area. Even Central Florida has a few providers, but there is so much demand that they can hike up their prices. If you swoop in with your ATV rental business with great prices, serving these underserved communities, it’s sure to take off.

Managing and Maintaining the Gear

Training your clients before letting them loose is the best way to prevent accidents, damage, and other troubles.  You may need equipment to transport your fleet, or a rental service to do it for you. Additionally, leasing hitches and trailers means that you will be required to show clients how to unload the items.  Delivering ATVs and Land Rentals into the trail-head demands hiring and monitoring a seasoned motorist.

Pricing and Fees

If you are the only business in the area renting ATVs, you have more flexibility with pricing. However, of course, if you have local competitors, it becomes difficult.  Rentals are based on time, type, and add-on equipment. Additionally, a deposit gives you leverage to get your equipment back or pay for damage caused by the client. You can choose to charge by the day, hour, or offer package deals.  Should you lease or provide goggles, gloves or helmets, add these prices into their bill as well.

Boost Your Rentals

If you choose the route of renting your own ATV’s as a side business, getting the world to learn about your new rentals is always the hardest, and most expensive question. Where do you put your money so that they right people see it at the right time? What mediums should you use? How can you get to market quickly? What’s the short term strategy, and what’s my long term marketing strategy? Should I use tracking software? Booking software? How do I build my website? How do I do digital waivers?

These are all valid questions for newly minted rental business owners, and the good news is; you don’t have to worry about it. Rockon Recreation Rentals has you covered with free tools for you to use. Rockon Recreation Rentals was created to help renters like you reach your market quickly and easily by giving rental operators access to the tools, and to the stream of consumers who are searching for things to do.  

Simply sign up your licensed and insured ATV Rental operation for free, build, monitor, and optimize your listing, and watch your revenue grow on your Rockon Recreation Rentals Dashboard. 

Provide amazing service, at a good rate and the wealth will slowly begin pouring in! Are you ready?

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Rockon Recreation Rentals is the best place on the web to search local rental adventures, compare prices, and book outdoor recreation gear & equipment from local individuals and businesses, all in one place. 

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