7 Tested Steps to Starting a Successful ATV Rental Business

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ATV Rental Business

How to Start Your Own ATV and Four-Wheeler Rental Company

Let other people’s adventures be your source of income!

A love of exploring the fantastic outdoors in the seat of a three or four-wheeler is just what people need to get a little excitement, and you can help people find it.  You’ll meet all kinds of adventurers and novices, from families, to professionals, to anyone. Here’s what you need to consider to start your ATV Rental business journey:

ATV Renting is on the Rise

As you can see in this graph of atv renting demand from 2004 to August 2021, ATV renting is back on the rise in Florida. This is a fantastic time to get into this business if you are interested.

Location is Important

The ideal place for renting ATV’s is a place with open space and back country recreational areas where the machines are been permitted nearby. Many ATV Rentals places use state parks through an agreement, or even family owned land.  Check with your local federal or state agency which manages the region to learn what licenses or permits are needed to allow ATV riders in your designated area.  If you’re trying to find a building to work out of, you’ll need to decide whether you will have your own garage for doing service and repairs, as well as an office space. You’ll require an automobile storage space that is covered to keep your vehicles in tip-top shape. The best place for this kind of business would be just off a highway, well away from major areas to keep your riders safe.

Client Insurance and Waivers

ATV Insurance is mandatory to cover injuries, but a smart approach is to provide extra insurance to your customers, for an extra charge. This would cover collisions, damage, and any other troubles beyond what your base policy covers. 

Be sure to explain the necessary deductible before the you charge them.  However, if you choose to do so, you can automatically include it in their charge.  If your client claims to already have insurance, request a copy of their coverage to affirm leases and rentals are also covered by it.  A waiver may also be necessary to prevent legal troubles, lawsuits, and insurance disputes.  If your clients refuse insurance altogether, they will need to sign a waiver making them legally responsible for all proceedings therein. Waivers are an included feature provided for free on the Rockon Recreation Rental platform.

Buying Gear and Equipment

Buying ATVs will be the most expensive thing you do.  Begin your search with used ATVs in good condition to save you money.  Start your business with the bare minimum, then increase the number in your fleet as demand increases.  For example, you may receive requests for different kinds of vehicles, such as ones for children, double-seaters, and more. If you market to folks who will need to carry extra gear for excursion or hunting purposes, it can get even more expensive. 

Our recommendation? Start with low cost vehicle, that you can rent for cheap to break into the market. If you look around, you will see most four-wheeler rentals start at $250 for 4-hours. Most people don’t want to pay that much. Come to the market with rentals at a fraction of that price, and you are sure to attract customers. Customers wont mind traveling if it will save them a hundred dollars.

Offer Rentals where the Demand is at

As of now, we are seeing a lot of demand in South Florida, with basically no service providers whatsoever. People are forced to travel to central Florida, and they still have to pay the high prices required by the big ATV rental agencies. If you are in South Florida, or North Florida and feel like opening an ATV Rental business, or offering your ATV’s to rent, your likelihood of success is very high, especially if you are offering very low rates.

Check out this graph showing locations of ATV rental demand in Florida. You can see there is a lot of interest in South Florida, but the opportunity is that there are basically no operators in that area. Even Central Florida has a few providers, but there is so much demand that they can hike up their prices. If you swoop in with your ATV rental business with great prices, serving these underserved communities, it’s sure to take off.

Managing and Maintaining the Gear

Training your clients before letting them loose is the best way to prevent accidents, damage, and other troubles.  You may need equipment to transport your fleet, or a rental service to do it for you. Additionally, leasing hitches and trailers means that you will be required to show clients how to unload the items.  Delivering ATVs and Land Rentals into the trail-head demands hiring and monitoring a seasoned motorist.

Pricing and Fees

If you are the only business in the area renting ATVs, you have more flexibility with pricing. However, of course, if you have local competitors, it becomes difficult.  Rentals are based on time, type, and add-on equipment. Additionally, a deposit gives you leverage to get your equipment back or pay for damage caused by the client. You can choose to charge by the day, hour, or offer package deals.  Should you lease or provide goggles, gloves or helmets, add these prices into their bill as well.

Boost Your Rentals

If you choose the route of renting your own ATV’s as a side business, getting the world to learn about your new rentals is always the hardest, and most expensive question. Where do you put your money so that they right people see it at the right time? What mediums should you use? How can you get to market quickly? What’s the short term strategy, and what’s my long term marketing strategy? Should I use tracking software? Booking software? How do I build my website? How do I do digital waivers?

These are all valid questions for newly minted rental business owners, and the good news is; you don’t have to worry about it. Rockon Recreation Rentals has you covered with free tools for you to use using the Activity Booking Software, and Tour Operator SoftwareRockon Recreation Rentals was created to help renters like you reach your market quickly and easily by giving rental operators access to the tools, and to the stream of consumers who are searching for things to do.  

Simply sign up your licensed and insured ATV Rental operation for free, build, monitor, and optimize your listing, and watch your revenue grow on your Rockon Recreation Rentals Dashboard. 

Provide amazing service, at a good rate and the wealth will slowly begin pouring in! Are you ready?

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Rockon Recreation Rentals is the best place on the web to search local rental adventures, compare prices, and book outdoor recreation gear & equipment from local individuals and businesses, all in one place. 

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Moore ATV Rental Accidental Damage Waiver

We offer an ACCIDENTAL DAMAGE WAIVER for $25 PER ATV – The Accidental Damage Waiver is NOT insurance. It simply affords you limited protection against your liability to the owner of the rental unit for physical damage of the rental equipment while in you care. If a Damage Waiver is purchased and you damage the rental unit, you would ONLY be legally responsible for any and all damages up to the full amount of the damage deposit paid to repair the rental unit – instead of the entire out of pocket costs. Damage Deposit, specified amount up to $1,000 PER ATV, Credit Card information will be held and NOT charged, unless damage has occurred to ANY ATVs while ATVs are in your care. If all is well when you return the ATV at the end of your scheduled time and no damage has occurred, damage deposit per ATV will NOT be charged.

PURCHASING THE ACCIDENTAL DAMAGE WAIVER MEANS ANY DAMAGE AMOUNT EXCEEDING YOUR DAMAGE DEPOSIT WILL BE WAIVED.

EXAMPLE: ATV HAS COLLISION AND THE WHEEL GETS BENT AND PLASTICS ARE BROKEN. THE REPLACEMENT COST WOULD BE CLOSE TO $550. WITH A DAMAGE WAIVER PURCHASED, THE ONLY CHARGES ARE THE $150 DEPOSIT. THIS WILL SAVE $400 JUST IN PARTS. 

WAIVER DOES NOT COVER LOST OR STOLEN ATVs OR ANY DAMAGE CAUSED BY MUDDING, JUMPING, RACING, SINKING, FIRE, TIPPING, ROLLING OR ANY OTHER VIOLATIONS OF THE GENERAL RULES OF OPERATION AND SAFE USE.

DECLINE ACCIDENTAL DAMAGE WAIVER: If the Accidental Damage Waiver is NOT purchased, you will be legally responsible for the full amount of damage, which can be up to $8,000.00 for the full replacement of the equipment, plus any downtime which can include additional recovery fees and loss of used equipment.

If there is any damage upon your return, we will provide a written estimate for repairs within 24 HOURS. This includes parts, taxes, labor and rental down time. Any damage to a part constitutes full replacement of that part.

We will notify you of the estimate and then charge the credit card used for your deposit unless other payment is arranged. If your credit card does not have enough funds to pay the the replacement cost, you must pay in cash or wire transfer WITHIN 24 HOURS OF RECEIPT OF ESTIMATE.

THIS ACCIDENTAL DAMAGE WAIVER IS NULL AND VOID IF ANY RENTER RIDES OUT OF DESIGNATED RIDING AREA OR INTO ANY RESTRICTED AREAS

Prior to departure and upon returning of the rental, we will inspect the machine with you and note any damages. During your rental, you are legally responsible for any and all damages to the rental that occurs while in your care.

If all is well when you return the ATV at the end of your scheduled time and no damage has occurred, damage deposit per ATV will NOT be charged.


RENTAL AGREEMENT, DAMAGE WAIVER AND RELEASE OF LIABILITY FORMS

Upon arrival to Croom, you will meet with Rick, he will go over the ATV, safety and provide all required documents – Please read and sign Rental Agreement, Accidental Damage Waiver and Release of Liability, in which ALL MUST be signed, to rent and operate any ATVs.