Top 25 Customer Satisfaction Survey Email Examples that Work

lady filling out a Customer Satisfaction Survey Email

The importance of measuring customer satisfaction often goes unnoticed in the travel industry, but it can be the difference between gaining repeat customers or being a one-time attraction, and are very effective way of getting insights on how to improve. Surveys are a great way to gather accurate feedback from guests and improve on areas of weaknesses.

However, not all surveys are created equal. In this article, we’ll take a closer look at some of the best customer satisfaction email survey examples, their purpose, and how to implement them especially if you are starting from scratch.

Add Personalization to the Email

The key to creating an effective survey email is personalization. The email should be tailored to the guest and at the same time, not feel automated. Make sure the subject line and email copy stand out from all the other emails in their inbox.

Personalization Email Example:

Jane is a travel blogger who writes extensively about her travel experiences. As a frequent traveler, she receives countless emails in her inbox, and most go unnoticed. One day, she is pleasantly surprised to see an email that starts with “Hey Jane, we’d love to hear about how your recent safari went.” This grabs her attention right away and increases the chances of her opening and completing the survey.

Think about Timing

The timing of a survey email is crucial. Too soon, and the guest will not have enough material to give feedback. Too late, and the experience will be forgotten, and the feedback will not be accurate. The best time to send out a feedback request is shortly after the experience or trip, but also leave some buffer space in case the guest needs extra time.

Example of how timing works:

Mike and Alexandra have just finished their bucket list hot air balloon ride. As soon as they land, they receive an email from the tour company asking how their experience was. They fill out the survey while the experience is still fresh in their minds, which leads to a more accurate reflection of the experience.

Use Brief and Concise Questions

The best way to get a high response rate is to keep the survey questions brief and straightforward. Avoid asking too many questions, keep it concise, and have open-ended questions where applicable, so guests can express themselves adequately.

Brief and Concise Example:

Samantha just got back from a city tour that lasted half the day. She receives an email asking her how the experience was. The survey’s first question was, “On a scale of 0-10, how likely are you to recommend our city tour to a friend?” The question is concise and can be answered quickly, which increases the chances of a response.

Incentivize the Survey Email

Enticing the guest with a discount, voucher, or upgrade will make the survey request more attractive. A small incentive can increase the response rate and show customers that their feedback is valuable.

Example of Incentivizing the Survey Email:

After Melinda purchased tickets to a popular attraction in Hawaii, she received an email asking her to rate her experience. However, the survey had a twist. At the end of the survey, she was asked if she’d like to receive a 10% discount on her next purchase. This small incentive was enough to encourage Melinda to fill out the survey.

Gamification to Intrigue Interest

The use of gamification methods, such as inviting customers to participate in a reward program, can go a long way in promoting customer satisfaction. These programs can be created to promote repeat business, incentivize customer feedback, and increase customer referrals.

How to apply gamification example:

As part of a guest loyalty program, Emily receives an email asking if she would be interested in joining a rewards program. Emily is immediately intrigued and signs up after reading the email’s creative campaign. After booking her second trip with the tour company, Emily receives a 20% discount on her third adventure.

Surveys with Multiple-choice Questions

For guests who may find it difficult to answer open-ended questions, multiple-choice questions can be a great alternative. The questions are brief, clear, and the answers are straightforward, which becomes a great solution for all customer feedback groups.

Example Multiple-choice question email:

John recently went on a volcano tour in Hawaii. After returning home, he receives an email asking him to rate his experience. The survey consists of a combination of multiple-choice questions and an open-ended question to ensure John can comfortably provide his feedback.

Mobile Compatibility

Making sure the survey is accessible on all mobile devices is crucial. Nowadays, customers are more likely to use their cellphones, and ensuring the surveys are mobile-friendly increases their chances of providing feedback.

Example of Mobile Compatibility:

After going on a whale watching tour in Iceland, Tim receives an email survey request. As someone who is always on-the-go, Tim prefers accessing emails on his cellphone. The survey is easily accessible on his phone, which means he can provide feedback on the go.

Thank Them for Their Feedback

Sending a follow-up email thanking the customers for taking the time to fill out the survey is crucial. It shows that their feedback is appreciated and that it will be put to good use.

Example of Gratitude:

Tara has just completed a survey on her recent hot springs tour. A few days later, she receives and email with a coupon as a symbol of their gratitude for the time they took to provide the thoughtful feedback.

25 Customer Satisfaction Survey Email Examples

  1. Hi [Guest Name], we’d love to hear about your recent experience with us!
  2. Thanks for choosing us for your recent trip! Could you spare a few minutes to tell us about your experience?
  3. Your feedback matters to us! Would you be willing to fill out a quick survey about your recent stay?
  4. Hi [Guest Name], we hope you had a great time on your trip! Can you give us some feedback on your experience?
  5. We’re always looking for ways to improve. Could you take a moment to give us your thoughts on your recent stay?
  6. We want to hear from you! Tell us about your recent experience and help us make our services even better.
  7. Hi [Guest Name], we hope you enjoyed your stay with us! Can you tell us about your experience by filling out a quick survey?
  8. Thanks for choosing us for your recent trip! We’d love to hear about your experience – take our survey to help us improve.
  9. Hi [Guest Name], we’re constantly striving to improve our services. Can you help us by filling out a quick survey about your recent stay?
  10. Your opinion matters to us! Could you take a few minutes to give us feedback on your recent experience?
  11. We value your feedback! Can you tell us about your experience with us by filling out our survey?
  12. Hi [Guest Name], we want to make sure we’re meeting your expectations. Please take our survey to let us know about your experience.
  13. Thanks for staying with us! Your feedback is important to us – please take our survey to share your thoughts.
  14. Hi [Guest Name], we hope you enjoyed your recent stay. Can you spare a few minutes to fill out our survey and tell us about your experience?
  15. We’re always looking for ways to improve our services. Can you help us by taking our survey and sharing your feedback?
  16. Hi [Guest Name], we’d love to know how we can improve your next stay. Please take our survey and let us know about your recent experience.
  17. Thanks for choosing us for your recent trip! We value your opinion and would appreciate it if you could take our survey and share your thoughts.
  18. Hi [Guest Name], we’re committed to providing the best service possible. Please help us by taking our survey and sharing your feedback on your recent stay.
  19. We’re always striving to improve our services. Please take our survey and let us know how we can make your next experience even better.
  20. Hi [Guest Name], we’d love to hear about your recent experience with us. Please take our survey and share your thoughts.
  21. Thanks for staying with us! We’d love to hear your feedback on your recent experience – please take our survey to share your thoughts.
  22. Hi [Guest Name], we want to make sure we’re meeting your needs. Please take our survey and let us know how we can improve your experience.
  23. We value your opinion! Can you take a few minutes to fill out our survey and let us know about your recent stay?
  24. Hi [Guest Name], we’re always looking for ways to improve our services. Please take our survey and share your thoughts on your recent experience.
  25. Thanks for choosing us for your recent trip! Can you take our survey and let us know how we can make your next experience even better?

5 Tools to Use for Customer Satisfaction Survey Emails

SurveyMonkey:

SurveyMonkey is a popular online survey tool that allows you to create and send surveys to your customers via email. It has a variety of survey templates and question types to choose from, making it easy to create customized surveys that meet your needs.

Google Forms

Google Forms is a free survey tool that allows you to create surveys and collect responses from customers. It is easy to use and offers a range of question types, including multiple choice, checkboxes, and dropdowns.

Typeform

Typeform is one of our favorites, and is a user-friendly survey tool that allows you to create interactive surveys with a variety of question types. It has a modern and visually appealing design that can help increase response rates.

Qualtrics

Qualtrics is a powerful survey tool that allows you to create and distribute surveys to your customers via email. It offers advanced features such as skip logic and branching, allowing you to create complex surveys that can provide valuable insights.

SurveyGizmo

SurveyGizmo is a flexible survey tool that allows you to create surveys with a variety of question types and customization options. It also offers integrations with other tools such as Salesforce and Google Analytics, allowing you to easily analyze your survey results.

Customer Satisfaction Survey Emails Round Up

Customer Satisfaction Survey Emails are a powerful tool, but sometimes starting from scratch is difficult and time consuming. Hopefully this guide has provided you with the reasoning, the examples, and the tools to use to get the most out of your Customer Satisfaction campaign.

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