Are you feeling that writers block when it comes to your new business name? No worries, you have arrived at the right place. We promise to deliver powerful techniques to create a name that will serve you for years!
We work with a lot of operators who are just starting out, and this often becomes a topic of discussion as they begin building their brand. There are two things that generally come up. The first is whether they should use their name, and the second is to consider your market. We typically say ‘maybe’ to each of these. Focusing a bit on the market you are trying to serve is never a bad idea. Starting from a high level of thinking about a name that is both unique and resonates with your market is going to be promising no matter what.
With that in mind, lets jump into our favorite techniques to help create a business to help get those creative wheels turning and hopefully inspire you to the next phase in your business building process.
Your business name should reflect your brand identity and what sets you apart from competitors. We like to advice people to focus on your values, and the things that feel right to you, because you will be the founder and the leader of your new company and you want to be able to embody the values that your branding creates.
One great example of this is Intrepid Travel. The name reflects the adventurous and daring nature of the brand. Intrepid means fearless and adventurous, which perfectly sums up the experience the company offers to its customers. The name also sets it apart from other travel companies that use more traditional and generic names.
A simple and easy-to-pronounce name can be an essential factor in attracting customers. One example of a brand that got this right is Airbnb. The name is easy to remember, and customers can quickly tell others about the service without struggling to pronounce the name. It is also easy to spell, which makes it easy for customers to find the website online.
A location-specific name can be a great way to make your business memorable and stand out from the crowd. One great example of this is Paris Perfect, a vacation rental company in Paris. The name immediately tells customers where the company is located and what it offers – a perfect vacation experience in Paris. The name also helps customers find the business online when searching for vacation rentals in Paris.
Before finalizing your business name, it is essential to conduct market research to ensure that there are no other businesses with similar names. One example of a company that did not do this is Delta Airlines. In 1970, Delta Airlines launched its “Delta Express” service, which was later renamed “Song.” However, the name was already taken by a small independent record label, and the company faced legal challenges. The issue was resolved with a settlement, but the incident highlights the importance of conducting thorough market research before finalizing a name.
Your business name should appeal to your target audience. One example of a brand that got this right is Contiki, a tour company that specializes in travel for young adults. The name is catchy, memorable, and appeals to its target audience, which is primarily millennials. The name also suggests a sense of adventure and discovery, which is perfect for the target audience.
A memorable name can be a valuable asset for any business. One example of a brand that got this right is G Adventures. The name is short, memorable, and easy to remember. It also reflects the brand’s values, which are adventurous and experiential travel. The name has helped the company establish itself as a unique player in the crowded travel market.
While it is essential to reflect your business services in your name, it is crucial not to be too specific. One example of a brand that did this well is AdventureWomen, a travel company that specializes in adventure travel for women. The name suggests adventure and travel, but it is not too specific to limit the company’s growth potential. The name also appeals to its target audience, which is women seeking adventure travel experiences.
A creative and unique name can be an essential factor in establishing your brand in the crowded travel market. One example of a brand that did this well is JetBlue. The name is catchy, memorable, and unique. It suggests a sense of adventure and freedom, which is perfect for the airline industry. The name has helped the company establish itself as a unique player in the airline industry and has contributed to its success.
Before finalizing your business name, it is essential to test it with your target audience. One example of a brand that did this well is EF Education First, a company that offers study abroad programs for students. The company tested several names with its target audience and settled on “Education First” because it resonated.
A great way to come up with a unique and memorable name is to combine two unrelated words that represent your business’s identity. For example, a travel agency that specializes in luxury cruises could be named “Seajet” by combining the words “sea” and “jet.”
Consider using a word or phrase in a foreign language that is relevant to your business. It not only adds an exotic flair but also helps your business stand out from the competition. For instance, a tour company that specializes in South American adventures could use “Aventura” as their business name, which means “adventure” in Spanish.
Using a metaphor in your business name can be a creative way to convey your business’s values or services. For example, a yoga retreat center could be named “The Lotus Sanctuary,” which evokes the idea of purity and spiritual growth. This type of name also helps customers easily remember your business and distinguish it from competitors.
Well, what did you think? Hopefully some ideas came to mind! Even if this helps narrow a few selections down, then you’ve made great progress. What’s next? Sleep on it, ask people who you would consider marketing to, perform a social media survey to pick a favorite. Or, just pick one and move on!
One thing to keep in mind is that people are going to remember the experience you gave them and how it made them feel, over the name of your company. So dont get too bogged down, but do give it the effort it deserves.
Remember to keep it simple, easy to pronounce, and memorable, and test it with your target audience before finalizing it. We wish you the best of luck in your future endeavors!
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