So you think you are ready to get on the TikTok train, huh? Well, you are right!
Today, we are diving deep into the world of TikTok marketing. Why, you ask? Because, my friends, we’ve seen the future, and it’s filled with 60-second videos of sunsets, mountain hikes, and city explorations. If you’re in the travel business, that’s a billion potential customers waiting to see your next adventure, adn we are about to unpack all of our knowledge and research for you right here.
Before you continue, I promise you are going to find this useful in helping you grow your TikTok presence. Bookmark this page now, so you can reference it for the future because its jampacked with actionable information that will drive you sales!
Did you know that TikTok boasts over a billion active monthly users? Yep, you read that right. One billion! That’s more than the population of Europe. And here’s the kicker: a whopping 35% of these users are watching less TV because they’re too busy scrolling through TikTok. In other words, if you’re still investing in TV ads for your travel business, you might be barking up the wrong tree. Or, in travel lingo, booking a flight to the wrong destination. 🙈
To prove that point, check out the answers to multiple surveys taken about how people use TikTok for travel related decision making:
But wait, there’s more! TikTok isn’t just another entertainment platform. Oh no, it’s a whole universe of discovery, community, and, most importantly for us, travel. Remember those days when we’d discover new places through bulky travel magazines or late-night TV shows? Well, TikTok has revolutionized that.
Now, with just a swipe, users are transported to the sandy beaches of Bali, the bustling streets of New York, or the serene landscapes of New Zealand. And the best part? They’re discovering these places through real people, like you and me, sharing their authentic experiences.
In fact, some creators even document their entire process on TikTok, offering a behind-the-scenes look that’s both engaging and informative, according to this YouTube video.
Feeling the FOMO yet? I know I did when I first realized the potential of TikTok marketing for travel. And trust me, as someone who’s been in the travel game for a while, I’ve seen trends come and go. But TikTok? It’s here to stay. So, if you’re a travel operator, tour guide, or even someone renting out that cute little cabin in the woods, it’s high time you hopped on the TikTok train. 🚂
Stay with me, and I’ll show you the why and the how of TikTok marketing. Because, believe it or not, even you can be a TikTok superstar. Ready to embark on this journey? Let’s go! 🚀
I’ll go ahead and admit it, we did not know a lot about TikTok, but we knew enough that its a place where people are finding a lot of low cost leads, sales, and connections. Not to mention its all over the news! So we set out on an adventure to learn as much as we possibly could about the platform. This took weeks to gather the information, and weeks to watch, notate, and pull together all that information into a consolidated format, which has become this article, for the benefit of you, and us! In other words, we are spilling our guts of all the time and investment our team has taken, and we are providing it to you on a silver platter in the hopes you find it useful too.
Well, everywhere we could, honestly! From top performing videos on TikTok, Youtube, in addition to top search results on Google, reviewing Studies, and any TikTok insights that we could find. We searched for terms such as TikTok for Travel, TikTok for travel operators, How to go viral on Tiktok, and watched several hours of all these videos, sometimes multiple times! While you could easily do the same, why not find out all those results, by simply continue reading where we’ve summarized, bullet pointed, and provided actionable insights to all of the top performing content on the internet right now? Well, let’s dig in!
Alright, so let’s dive deeper into this TikTok rabbit hole, shall we? 🐰✨
First off, let’s talk numbers (don’t worry, I promise to keep the math simple). A jaw-dropping 96% of TikTok users believe travel is important (Source: TikTok Marketing Science EU Travel Vertical Research 2021 conducted by Walnut Unlimited (n=4,000)). That’s like saying almost everyone at a packed football stadium dreams of their next vacation. And if you’re in the travel biz, that’s music to your ears. Or, in TikTok terms, that’s like hitting the jackpot with a viral dance challenge. 💃🕺
Now, here’s where it gets even more interesting. A staggering 77% of users agreed that TikTok played a role in their travel discovery and inspiration (Source: TikTok Marketing Science EU Travel Vertical Research 2021 conducted by Walnut Unlimited (n=4,000)). So, if you thought TikTok was all about lip-syncing and dance challenges, think again! It’s a goldmine for travel operators. From showcasing hidden gems in a city to giving a sneak peek into adrenaline-pumping activities, TikTok is the place to be. And the cherry on top? TikTok inspires a whopping 74% of unplanned (Source: TikTok Summer Research (Philippines Results) conducted by Toluna, Jan 2023 (n=1819)) and 15% of impulse purchases of travel-related products or activities. So, if you’ve got a hot air balloon ride or a scuba diving session to promote, you know where to head.
But what truly sets TikTok apart in the travel sphere is its authenticity. Gone are the days of polished, picture-perfect travel ads. On TikTok, it’s all about the real, raw, and relatable. It’s about that unexpected rainstorm during a hike, the hilarious misadventures with street food, or the heartwarming interactions with locals. It’s this authenticity and spontaneity that brings travel content to life on TikTok.
And let’s not forget the magic of merging travel content with other genres. Ever seen a travel × cooking video? Or how about travel × fashion? The possibilities are endless, and the results? Absolutely mesmerizing.
Another rising trend is the use of AR features to enhance travel videos, offering viewers an immersive experience. From showcasing a 360° view of a destination to adding interactive elements, AR is revolutionizing TikTok travel content, according this Youtube video.
So, to all the activity, tour, or rental operators out there, here’s my two cents: Embrace TikTok, and let the world see the wonders you offer. Because, in the world of TikTok marketing, the world is truly your oyster. 🌍❤️
Now that we’ve established that TikTok is the place to be, let’s get down to the brass tacks of setting up for TikTok marketing success. Buckle up, because we’re about to embark on a whirlwind tour of TikTok town!
While it’s tempting to jump on every trend, it’s essential to study the TikTok platform before creating content and the audience to whom you want your post to be targeted toward. Understand what works and what doesn’t. For instance, don’t get too hung up on the “perfect” video length. Instead, focus on the video’s purpose and message, according to this YouTube video.
Another crucial element is your video’s caption. Keep it short, catchy, and relevant to grab attention instantly. Remember, on TikTok, every element counts, according to this Youtube video.
First things first, if you haven’t already, download that TikTok app (Apple store, Android store)! It’s available on all major app stores, and trust me, it’s as easy as pie. Once you’ve got the app, you’ll face the age-old dilemma: Personal or Business Account? While a personal account might seem tempting (who doesn’t love a good personal touch?), I’d recommend going the business account route. Why, you ask? Analytics, my friend! With a business account, you get insights into your audience, video performance, and so much more. It’s like having a crystal ball for your TikTok marketing strategy.
Also, we like to use CapCut (Apple store, Android store), as a secondary app resource for editing raw videos, and adding effects and music because you can upload it directly from CapCut to TikTok. Most people don’t know this, but CaptCut is actually made by TikTok, so the editing is not just streamlines, but some say slightly more robust as well!
As mentioned, consistency is important. So consider utilizing tools to help you plan and schedule out your TikTok postings to help make it even more seamless. We have heard of some people using, Notion content calendar, some people use Canva’s content calendar, and others like to use Later to organize and plan your content. No matter what software you use, find one that fits your style and budget, because they have proven to be a great way to stay on top of your TikTok game.
Now, let’s jazz up that profile! Use a catchy profile picture, maybe of a popular landmark or a snapshot of one of your tours. And don’t forget to highlight US-specific services in your bio. Think of it as your elevator pitch to the TikTok world.
Remember, on TikTok, it’s all about connecting with your audience. And guess what? US TikTok users are a unique bunch. They love their travel, their food, and a good ol’ slice of Americana. So, do a bit of homework. Dive into TikTok’s search and discovery features, see what’s trending in the US travel scene, and tailor your content accordingly.
Now, onto the fun part – creating content! Embrace what’s trending, showcase those iconic US spots, and share stories of travelers exploring the USA. And here’s a pro tip: keep it real. TikTok users love authenticity, so show them the good, the bad, and the hilarious of your travel experiences.
In the grand scheme of TikTok marketing, it’s all about being genuine, engaging, and, most importantly, having fun. So, go forth, explore the TikTok realm, and remember: every video is a new adventure waiting to be shared.
Keep reading for more insights on how to create content, and checkout our templates below!
So, you’ve set up your TikTok account, crafted some stellar content, and are now ready to conquer the TikTok universe. But wait! How do you ensure your videos reach the masses? Fear not, for I’m here to guide you through the maze of TikTok marketing promotion. Let’s dive in!
Remember, while it’s essential to be part of trending challenges, it’s equally crucial to create search-friendly or evergreen content. This type of content remains relevant over time and can consistently attract viewers.
Hashtags aren’t just for Twitter or Instagram; they’re the lifeblood of TikTok. Think of them as signposts guiding users to your content. Want to showcase a serene beach in Florida? Slap on a #BeachVibes or #BeachLife such as this example below that received 2.3 Million views at the time of this was taken. The key is to be relevant and tap into trending hashtags. And hey, don’t shy away from creating your own branded hashtag. It’s a great way to build a community around your brand.
Here are some travel hashtags to consider in 2023, according to this website, and other self-performed TikTok searches:
Include 2-5 of the most relevant tags with your post, but don’t overuse them! Just getting a fraction of the views of the hashtags will help you gain more visibility than you can imagine.
However, avoid common mistakes like using irrelevant hashtags. Always ensure your hashtags align with your content, according to this Youtube video.
Another effective strategy is incorporating user testimonials. Real experiences from real people go a long way in building trust and credibility for your travel brand, according to this Youtube video.
Ever heard the saying, “It’s not what you know, but who you know”? In the world of TikTok marketing, this couldn’t be truer. Collaborate with US-based influencers and travel enthusiasts. These folks have a ready audience that’s eager to lap up travel content. So, team up, create some magic, and watch as your reach skyrockets.
How you ask? Well, great question. There are truly multiple ways. But if you find yourself typing into google ‘TikTok influencers’, you are actually not likely to find people who are influencers on tiktok. Instead you will find an endless list of businesses that promote, or serve as a marketplace to purchase a tiktok influencers promotion services. So if you are looking for an influencer to gain inspiration, we like to just head on over to tiktok itself, type in the general category of type of posting you are looking for. For example if you offer ATV rentals, type that into tiktok, then take a quick scan at the views of each search result on tiktok, then find the one that has the most, and click on it. From there you can view the creator, or even go deeper to see all the creators videos, and see what works!
Don’t put all your eggs in the TikTok basket. Share your TikTok videos on other platforms like Instagram, Facebook, or even your website. They call this cross-posting! It’s a fantastic way to drive traffic to your TikTok profile and give your content the attention it deserves.
Remember, TikTok is a two-way street. Engage with your audience, reply to comments, and make it a point to build genuine relationships.
Music plays a pivotal role in setting the mood for your travel videos. Choose tracks that resonate with the essence of your content. And once your video is live, engage with comments promptly. This not only fosters community but also boosts your video’s visibility, according to this YouTube video.
Avoid common pitfalls like not replying to comments or deleting posts. Instead, learn from any content that doesn’t perform as expected and use those insights for future posts. Also, you can host Q&A sessions, or even go live. It’s all about building a rapport and making your audience feel valued.
While creating content is vital, promoting it is equally crucial. In the vast ocean of TikTok, you want to be the shining beacon that guides users to your content, so TikTok can organically promote your content as far as possible. So, arm yourself with these TikTok marketing promotion tips, and set sail towards uncharted territories. And who knows? Your next video might just be the talk of TikTok town! 🎉
So, you dove headfirst into the world of TikTok marketing, created some dazzling content, and even promoted it like a pro. But here comes the million-dollar question: How do you know if it’s working? Enter the magical realm of TikTok metrics. Let’s unravel this mystery together, shall we?
First off, if you’re not already using TikTok’s built-in analytics, you’re missing out big time. It’s like having a GPS for your TikTok journey. From tracking video views to understanding your audience demographics, this tool is a goldmine. And the best part? It’s tailor-made for the US audience. So, you can see how your content is resonating with the American crowd.
For instance, if you’re embarking on a 30-day TikTok challenge aiming for rapid growth, closely monitor your metrics to understand what’s resonating with your audience and what’s not.
In the vast world of TikTok marketing, engagement is king. Or should I say, queen? 🤔 It’s not just about how many views you get, but how many people interact with your content. Likes, shares, comments – they all paint a picture of how your content is performing. And here’s a fun fact: the average engagement rate on TikTok is higher than most other platforms. So, if you’re hitting those numbers, give yourself a pat on the back!
While video views and engagement are crucial, don’t overlook profile visits. It’s a clear indicator of how many folks are interested in your brand. Think of it as people walking into your travel agency, eager to know more.
Last but not least, keep an eye on trends. Which of your videos are gaining traction? What’s the common thread? Maybe it’s that hilarious misadventure you shared or that secret travel hack. By understanding trends, you can tailor your future content and hit the bullseye every time.
In a nutshell, while TikTok marketing might seem like a wild beast, with the right metrics, you can tame it and make it dance to your tunes. So, gear up, dive deep into these metrics, and let data guide your way. After all, in the words of a wise old sage (or was it a meme?), “In data we trust!” 📊🔍
Ever found yourself scrolling through TikTok and stumbling upon a mesmerizing travel video that made you go, “Whoa, I need to visit that place!”? Well, you’re not alone. And guess what? Some US travel brands are absolutely nailing their TikTok marketing game, setting the bar high and inspiring wanderlusters like us every single day. Let’s see what are the elements behind the scenes in the TikTok travel sphere, shall we?
Collaborations are essential, but so is understanding the platform’s nuances. For instance, while teaming up with influencers can boost visibility, it’s equally vital to avoid common mistakes and misconceptions about the platform.
One thing that stands out about US travel brands on TikTok is their commitment to authenticity. Gone are the days of glossy, over-edited travel commercials. On TikTok, it’s all about raw, unfiltered experiences. Whether it’s a behind-the-scenes look at a bustling New York street or a serene sunrise over the Grand Canyon, these brands capture the essence of travel in its purest form.
Moreover, with the growing popularity of ‘staycations’, many brands are highlighting local attractions, proving that you don’t always need to travel far to discover something wonderful, according to this Youtube video.
Collaborations are the secret sauce of TikTok marketing success. And US travel brands are acing this game. By teaming up with influencers, local guides, or even everyday travelers, they’re weaving a tapestry of diverse travel stories. From luxury getaways to budget road trips, there’s something for everyone.
The beauty of TikTok lies in its diverse user base. And US travel brands are making the most of it. Whether it’s catering to adventure junkies, history buffs, food lovers, or solo travelers, these brands are crafting content that resonates with specific audiences. It’s niche marketing at its finest!
TikTok is a platform that thrives on trends and challenges. And guess what? US travel brands are hopping on this bandwagon with gusto. Whether it’s participating in the latest dance challenge at a popular tourist spot or creating their own travel-themed challenges, these brands are setting TikTok on fire!
Last but not least, these brands aren’t just about showcasing destinations. They’re also educating their audience. Be it travel tips, hacks, or even history lessons, they’re adding value with every video.
If you’re a travel operator looking to up your TikTok marketing game, take a leaf out of these US travel brands’ books. Embrace authenticity, collaborate, tap into niche audiences, and most importantly, have fun! Because, in the end, travel is all about the journey, not just the destination. And on TikTok, it’s one heck of a ride! 🚗🌅
We’ve journeyed through the ins and outs of TikTok marketing, explored the success stories of US travel brands, and even dabbled in some TikTok magic. But as we reach the end of our digital voyage, let’s take a moment to reflect on the road ahead and the immense potential TikTok holds for US-based tour and activity operators.
As the platform evolves, so should your strategies. Stay updated with the latest features and trends, and don’t hesitate to experiment. After all, TikTok is all about innovation and creativity.
First and foremost, let’s address the elephant in the room. The travel industry, especially in the US, is undergoing a digital renaissance, and TikTok is at the forefront of this revolution. With its unique blend of authenticity, creativity, and community, TikTok offers a platform like no other. It’s not just about showcasing destinations; it’s about sharing stories, experiences, and the sheer joy of exploration.
Another significant shift is the emphasis on sustainable travel. Showcasing eco-friendly practices, supporting local communities, and promoting responsible tourism can resonate deeply with the environmentally-conscious TikTok audience, according to this Youtube video.
Remember those bulky travel guidebooks we used to lug around? Well, TikTok is fast becoming the new-age travel guide, offering bite-sized, engaging content at our fingertips. Whether you’re looking for travel hacks, hidden gems, or even local cuisine recommendations, TikTok has got you covered. And for travel operators, this presents a golden opportunity to position themselves as industry thought leaders.
One of the standout features of TikTok marketing is its sense of community. Users don’t just passively consume content; they engage, interact, and even co-create. For travel operators, this means a chance to build a loyal fanbase, foster brand ambassadors, and create a ripple effect of organic promotions.
As we gaze into the future, one thing is clear: TikTok marketing is not just a passing trend; it’s here to stay. With its ever-evolving features, growing user base, and the sheer creativity it fosters, TikTok is poised to redefine travel marketing in the US.
So, to all the activity, tour, and rental operators out there: Dive into the TikTok waters, explore its depths, and ride the waves of digital transformation. And remember, in the world of TikTok, the world is truly your oyster.
Just when you thought our TikTok journey was coming to an end, I’ve got a surprise for you, examples and templates for you to get kickstarted in your TikTok game. So if you are ready to dive into the TikTok universe but feeling a tad overwhelmed? We’ve got your back. Let’s take some of the juicy tidbits we’ve discussed and transform them into actionable, real-world examples. Think of this as your TikTok starter kit, sprinkled with a dash of inspiration and a whole lot of fun! But first, lets start with some strategic ideas.
For instance, if you’re launching a new campaign, consider documenting the entire process on TikTok. It’s a great way to engage your audience and offer them a behind-the-scenes look at what goes into creating a travel experience.
Encourage raw, unfiltered clips. The more genuine, the better. Draw inspiration from popular TikTok challenges and put your unique spin on it.
The Point: UGC is the heart and soul of TikTok.
Example: Launch a challenge where travelers share their most unexpected travel moments using your brand’s hashtag.
Keep an eye on TikTok’s ‘Discover’ page. It’s a goldmine of trending hashtags and challenges. Adapt these trends to resonate with your brand’s voice.
The Point: Staying updated with trends can boost your visibility.
Example: Noticed a trending dance? Adapt it by showcasing popular tourist spots in the background.
Respond to comments with personalized messages. Consider using TikTok’s duet feature to interact with users or other brands. For inspiration, check out brands known for their stellar engagement.
The Point: Active engagement fosters loyalty.
Example: Host a weekly Q&A session where you answer travel queries or share fun travel trivia.
Think outside the box. Instead of just influencers, consider collaborating with local artisans, musicians, or even historians. Browse TikTok to find potential collaborators whose content aligns with your brand.
The Point: Diverse collaborations can open new doors.
Example: Partner with a local eatery in a popular tourist destination and showcase their best dishes.
Join TikTok marketing forums or groups on platforms like LinkedIn. Engage in discussions, share your learnings, and absorb insights from peers.
The Point: The digital realm is ever-evolving.
Example: Noticed a new TikTok feature? Dive in and experiment with it in your next campaign.
Use TikTok analytics to guide your strategy. Don’t be disheartened by posts that don’t perform well. Instead, treat them as learning opportunities.
The Point: Iteration is the key to success.
Example: Test posting at different times of the day and analyze which time slot gets the most engagement.
If you are looking for more inspiration, checkout these examples that can be adapted for your own use in connecting with your target audience, by replacing the story line with something relevant to the experiences you offer. Keep in mind, that as these are published as templates, many people may be using similar approaches, the more innovative and creative you can be using these as a framework, the more likely your posts are to stand out from the crowd.
@andrewiwanicki Unexpected moments often turn into the best memories #nationalparks #travel #views #sunset ♬ som original - rh love
Visualization: A user dancing in front of iconic tourist spots, transitioning from one location to another with each dance move.
Video Idea: Use the trending dance of the week and adapt it to showcase popular tourist destinations in the background.
Caption: “When travel meets dance! 💃🌆 Can you name all these spots? #DanceDestinations”
Target Audience: Dance enthusiasts, travelers, and local tourists.
Hashtags: #DanceDestinations #TikTokTrends #TravelDanceChallenge
@nianaguerrero dancing our way through @Visit Singapore 😎🇸🇬 #visitsingapore ♬ original sound - Niana Guerrero
Visualization: Close-up shots of mouth-watering local dishes being prepared, served, and enjoyed.
Video Idea: Collaborate with a local eatery and showcase the making of their signature dish, followed by reactions of people tasting it.
Caption: “Diving into the heart of [Destination] with every bite! 🍲❤️ #LocalEatsSpotlight”
Target Audience: Foodies, travelers, and culinary enthusiasts.
Hashtags: #LocalEatsSpotlight #TasteTheWorld #FoodieTravels
@daafambam Episode 3 is some Damn Good #Mexicanfood right here in #pacificaca #bayareacheck #bayareafoodies #bayareaeats #burrito #spotlightpacifica ♬ Happy Positive Ukulele - 3 Minutes (Upbeat, Background, Corporate) - MPmedia
Visualization: A user walking through historical sites, with pop-ups of interesting facts.
Video Idea: Collaborate with a local historian and take a tour of a historical site, sharing lesser-known facts and stories.
Caption: “Walking through time at [Historical Site]. Did you know this? 🏛️🕰️ #HistoricalWalkthrough”
Target Audience: History buffs, students, and travelers interested in culture and heritage.
Hashtags: #HistoricalWalkthrough #TimeTravelTales #HistoryInMotion
@theculturemuse Find a quiet street in #pompeii and walk through #history without the crowds #ancientpompeii #pompeii #ancientarchitecture #ancienthistory #ancienthistorytok #historytok #italia #italy #tiktokitalia #tiktokitaly #fyp #foryoupage ♬ original sound - The Culture Muse
Visualization: Clips showcasing the day-to-day operations of a tour guide – planning trips, interacting with clients, and the joys of making travel dreams come true.
Video Idea: A day in the life of a travel operator, highlighting the passion, dedication, and hard work that goes into crafting perfect travel experiences.
Caption: “Ever wondered what goes into crafting your perfect trip? Here’s a sneak peek! 🌍✈️ #TravelCrafters”
Target Audience: Potential clients, travel enthusiasts, and those curious about the travel industry.
Hashtags: #TravelCrafters #BehindTheScenes #TravelDreamMakers
@swimwiththemanatees Kings Bay in Crystal River, FL is where we swim with Manatees and is a large 600 acre bay with 70+ springs! 💦 Here’s some of our favorites, what’s yours? 🤿 #flsprings #floridasprings #hunterspringskayaks #stufftodoinflorida #manateetours #kayaktours #crystalriverflorida #manateetok ♬ 3 minutes cooking song(863632) - furufuru
Visualization: Clips showcasing various activities and experiences from morning to night at a particular travel destination.
Video Idea: Showcase a day spent at a popular travel spot, highlighting local attractions, food, and activities.
Caption: ‘From sunrise to sunset, here’s how we spent our day at [Destination]! 🌅🌌 #DayInLifeTravel’
Target Audience: Travel enthusiasts, families, and solo travelers.
Hashtags: #DayInLifeTravel #SunriseToSunset #TravelDiaries
@mermaid.kayleigh I ran out of time but are you guys interested in seeing more vlog type videos? I know many of you are interested in this career path & I want to get to know you all a bit better! Let me know! 💙 #dayinthelife #oceantourism #oceantour #ocean #hawaii #diving #dive ♬ Somewhere Over The Rainbow_What A Wonderful World - Israel Kamakawiwo'ole
Visualization: Clips of various dream destinations with a checklist animation.
Video Idea: Highlight must-visit places, ticking them off as a bucket list.
Caption: ‘Ticking off my travel bucket list one destination at a time! ✈️🌍 #TravelBucketList’
Target Audience: Dreamers, planners, and travel enthusiasts.
Hashtags: #TravelBucketList #DreamDestinations #WanderlustGoals
So as you can see, TikTok marketing is a blend of creativity, strategy, and a sprinkle of spontaneity. So, as you embark on this exciting journey, remember to stay authentic, keep those creative juices flowing, and most importantly, enjoy the ride!
You got this! Seriously! And hey, if you ever need a dose of inspiration, you know where to find me. 😉🌍🎥
Want some help with your TikTok, consider hiring our Travel Marketing Agency to help you! Get in touch today!
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