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Last episode we talked about value and clarity and that google moves at the speed of trust. In this episode we will talk about the pillars of writing SEO content that ranks. Let’s jump in.
- Keyword Research: Before you start writing, it’s critical to understand what your audience is searching for. Use tools like Ahrefs or SEMRush to discover popular keywords and phrases related to your topic.
- Use Keywords Wisely: Incorporate these keywords naturally into your content. Overstuffing can harm your SEO. Focus on writing helpful, engaging content and sprinkle in your keywords where they make sense.
- Write High-Quality, Original Content: Search engines prioritize unique and valuable content. Ensure that your content provides real value to your readers and isn’t just a rehash of existing information.
- Optimize Metadata: This includes the title tag, meta description, and header tags. These should accurately describe the content and include relevant keywords.
- Use Internal and External Links: Linking to reputable external sources can help boost your SEO. Similarly, interlinking your own content can increase user engagement and boost the visibility of older content.
- Optimize for Mobile: More and more people are browsing on their phones, and search engines prioritize mobile-friendly sites.
- Optimize for Voice Search: With the rise of digital assistants, voice search is becoming more important. Write in a conversational tone and consider long-tail keywords and phrases that people might say rather than type.
- Update Content Regularly: Search engines favor sites that are regularly updated. This doesn’t necessarily mean writing new articles daily, but rather updating existing content to keep it fresh and relevant.
- Consider User Experience (UX): Page load speed, easy navigation, high-quality images, and readable fonts all contribute to a better user experience, which can impact your SEO positively.
- Leverage Social Media: Although social signals aren’t a direct ranking factor, they can help increase the visibility of your content, leading to more links and shares, which can indirectly improve your SEO.
- Engage with Your Audience: Engage with your readers in the comments section of your blog and on social media. Search engines favor websites with active user engagement.
Remember that SEO is a long-term strategy, and it may take some time to see results. It’s also a rapidly changing field, and best practices can change from year to year. It’s crucial to stay informed about the latest trends and algorithm updates.
Tune into the Next Episode for:
Primary Ranking Factor #5: Domain Authority, what it is and how to achieve it. We will unpack the third main ranking factor the Search Engines take into consideration when trying to rank content on your website, besides Value, and Clarity.
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