Episode 03: Why Value and Clarity are important to the Search Engines and how to achieve that.
Last episode we talked about value and clarity and that google moves at the speed of trust.
Primary Factor #1: Value
By value, it means unique knowledge, depth and breadth.
Google watches customers on your website to see how they consume your content.
How long is the content, and how trustworthy is it?
Do they stay a while, do they click, or do they bounce?
It takes all that into consideration while determining how well you are going to rank for the KW in that article.
Just know that adding value, is primary factor #1 of out of 3 major factors needed to get you to the top.
Primary Factor #3: Clarity.
By clarity, I am referring to a couple things.
Clarity in terms of the structure of the website, and content.
Also clarity in terms of the key phrases used,
All this while also cautioning against overstuffing key phrases. It must be authentic.
So they say, you don’t just want to optimize for the humans, but also for the robots.
For example,
Worlds best horse riding tours.
Check out SEJ’s Google’s Webmaster Guidelines: “Keyword stuffing’ refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.“
We like to stick with about a range around 2% Keyphrase density.
Tune into the Next Episode for:
Primary Ranking Factor #3: Domain Authority, what it is and how to achieve it. We will unpack the third main ranking factor the Search Engines take into consideration when trying to rank content on your website, besides Value, and Clarity.
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