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How AI Search Tools Like SearchGPT Are Changing SEO Forever

Everything small business owners need to know about adapting to the new search landscape.

If you’re a small business owner trying to stand out online, the rules of search are changing. Tools like SearchGPT, powered by OpenAI, are reshaping how people find information—and how businesses get noticed. Even if you are offering off-line experiences such as boat rentals, atv rentals, kayak rentals and the like; most consumers are researching providers online.

It’s no longer just about Google rankings. Now, you need to think about Search Everywhere Optimization to stay visible.

But don’t panic—Rockon is here to help you make sense of it all. Let’s dive into what tools like SearchGPT are, how they differ from traditional search engines, and what you can do to thrive in this new era.


What Is SearchGPT?

SearchGPT is a cutting-edge prototype from OpenAI, the same creators behind ChatGPT. Instead of giving users a list of links like Google or Bing, SearchGPT provides direct, conversational answers using real-time data pulled from the web.

screen clip of searchgpt and results

Key Features of SearchGPT:

  • Real-time web data: It pulls information from Bing’s live feed to give users up-to-date answers.
  • Conversational interface: Users can ask follow-up questions to refine their searches.
  • Source credits: Unlike some AI tools, SearchGPT includes links to where it got its information.

Think of it as an AI-powered personal assistant that simplifies research and decision-making. Whether someone is looking for the best hiking trails or a guide to starting a small business, SearchGPT combines speed and depth in a way traditional search engines can’t.


How Does SearchGPT Compare to Google?

Google remains the king of search, especially for local queries or rich snippets like store hours or directions. However, SearchGPT offers something Google doesn’t:

  • Deep, multi-faceted answers that combine information from multiple sources.
  • Conversational search flows that let users ask follow-ups.
  • Visual content integration, such as infographics and videos, for better understanding.

That said, SearchGPT isn’t without its challenges. It can struggle with accuracy, recency, and local-specific information. For example, Google excels at showing business hours for a local shop, while SearchGPT is better for answering broad, research-oriented questions.


What This Means for SEO (and GEO)

Traditional search engines like Google rely heavily on keywords and backlinks to rank websites. SearchGPT—and tools like it—work differently. They pull information from across the web, focusing on relevance, authority, and the context of your content.

This is where Generative Engine Optimization (GEO) comes into play. GEO focuses on:

  • Creating conversational, in-depth content that appeals to AI models.
  • Optimizing for platforms like Bing, which many AI tools rely on.
  • Building authority through reviews, mentions, and trustworthy backlinks.

To succeed, your goal is to make sure your business is not just visible, but valuable to AI-powered tools like SearchGPT.


How to Optimize for SearchGPT and AI Search Tools

Here’s a step-by-step guide to adapting your strategy for the new search era:

1. Focus on Conversational, Comprehensive Content

SearchGPT thrives on natural language processing (NLP), so your content should match how people talk and search.

Actionable Tips:

  • Use long-tail keywords that mimic conversational queries (e.g., “best kayak rental near me” instead of “kayak rental Colorado”).
  • Write content that answers follow-up questions users might ask, like pros and cons, detailed guides, or actionable tips.
  • Keep your information fresh and regularly updated. AI tools prioritize recent, accurate data.

2. Optimize for Bing

Surprise! Many AI search tools, including SearchGPT, rely on Bing’s live feed for their results. That means optimizing for Bing is no longer optional—it’s essential.

How to Optimize for Bing:

  • Use Bing Webmaster Tools to track your site’s performance and fix technical issues.
  • Add schema markup to help Bing (and AI tools) understand your content.
  • Prioritize relevance and authority, just like you would for Google.

3. Build Authority with Reviews and Mentions

SearchGPT and similar tools value trustworthy sources. That means positive reviews, brand mentions, and backlinks are more important than ever.

How to Build Authority:

  • Encourage customers to leave reviews on platforms like Google or Yelp.
  • Respond to questions and conversations on forums like Reddit or Quora.
  • Partner with reputable sites to earn backlinks and mentions.

Pro Tip: If your business has been featured in respected publications or earned awards, highlight these achievements to boost your credibility.


4. Consider a Wikipedia Page

Wikipedia is one of the most trusted sources for AI tools, making it a powerful asset for businesses that qualify.

Who Qualifies for a Wikipedia Page?

You’ll need:

  1. Significant media coverage from independent, reputable sources.
  2. Notable achievements (e.g., awards, innovations, or community impact).
  3. Verifiable third-party references to back up your claims.

If your business meets these criteria, consider working with a professional editor to create a page. Not there yet? Focus on building your authority through press and partnerships.


5. Structure Content for AI Accessibility

AI tools—and your readers—love content that’s easy to skim.

Tips for Skimmable Content:

  • Use clear headers and subheaders (like this article!).
  • Add bullet points and key takeaways at the top of your pages.
  • Keep paragraphs short and concise.
  • Include visuals like infographics, charts, or videos to boost engagement.

The easier it is for users and AI to digest your content, the more likely it is to get noticed.


6. Double Down on Technical SEO

Even the best content won’t rank if your website is slow or hard to navigate.

Key Technical Fixes:

  • Check for crawling or indexing issues using Bing Webmaster Tools or Google Search Console.
  • Use schema markup to help AI tools interpret your site.
  • Optimize your Core Web Vitals, including site speed and mobile usability.

7. Embrace Search Everywhere Optimization

People don’t just search on Google anymore. They’re using AI tools, social media, and voice assistants to find answers.

How to Adapt:

  • Stay active on social media and forums.
  • Monitor mentions of your business using social listening tools.
  • Create content that’s valuable across multiple platforms, not just your website.

Why Rockon Is the Perfect Partner for Your Digital Success

Adapting to tools like SearchGPT doesn’t have to be overwhelming. At Rockon, we specialize in helping small businesses like yours thrive in a constantly evolving digital landscape.

From crafting engaging content and optimizing for AI search tools to building your online authority, we’ll make sure your business stays visible, relevant, and successful.

Frequently Asked Questions

SearchGPT is an AI-powered tool that provides conversational, detailed answers instead of just listing links like traditional search engines. It uses real-time data pulled from Bing’s live feed, integrates visuals like infographics, and allows for follow-up questions to refine user searches.

Bing is a critical player in AI-driven search because many tools, including SearchGPT, rely on Bing’s live feed for their data. Optimizing for Bing through tools like Bing Webmaster Tools and schema markup ensures your business can appear in AI-generated results.

While traditional SEO remains relevant, businesses now need to embrace Generative Engine Optimization (GEO) to adapt to AI-driven search. This means creating conversational, in-depth content, optimizing for Bing, and building brand authority through reviews and mentions.

AI tools prioritize content that is:

  • Conversational and question-driven.
  • Comprehensive, providing detailed, actionable insights.
  • Well-structured with clear headers, bullet points, and visual elements like charts or infographics.

A Wikipedia page boosts your authority and visibility for AI tools like SearchGPT. However, your business must meet criteria such as significant media coverage, notable achievements, and verifiable third-party sources. If you qualify, it’s a great way to enhance your credibility.

Positive reviews and mentions signal trust and authority to AI tools. Encourage customers to leave reviews on platforms like Google, Yelp, or TripAdvisor, and actively participate in online conversations to build your brand’s reputation.

To ensure your website is optimized for AI-driven search, you should:

  • Use schema markup to make your content machine-readable.
  • Optimize for speed and mobile usability.
  • Fix crawling and indexing issues using tools like Bing Webmaster Tools and Google Search Console.

Rockon specializes in helping small and medium-sized businesses adapt to evolving digital trends. From crafting high-quality, conversational content to optimizing for AI tools like SearchGPT and Bing, Rockon provides personalized strategies to boost your visibility and grow your business. 

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