Easy SEO DIY Tips to Rank Tourism Businesses Better on Google

customer seeing results of seo tips

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Looking for the competitive edge in the search results to beat out your competition? Sometimes, it comes back down to basics to get that extra little optimization win to gain a few extra spots in the ranking. These SEO DYI tips for small businesses are perfect for activity, tour, and rental businesses and can be the golden ticket to standing out and driving bookings amongst competition online who aren’t doing these.

Ranking on Google isn’t magic, but it requires strategic effort. Here are practical and actionable SEO DYI tips tailored to help your business climb the rankings and attract more customers that your competitors likely aren’t taking seriously.

Why SEO DYI Tips to Rank Matter for Activity and Rental Businesses

As a business owner offering experiences like boat rentals, ATV tours, or manatee excursions, your customers are likely finding you online. Ensuring your website appears prominently in search results can make the difference between gaining a new booking or losing it to a competitor.

Not only does higher visibility increase traffic, but it also builds credibility. When potential customers see your business ranking high, they’re more likely to trust you—a crucial factor in converting visitors into clients.

tourism digital marketer team on seo tips

SEO DYI Tip #1 – Be Your Local Market’s Expert Resource

The foundation of great SEO is high-quality, thorough content. Google’s algorithms favor websites that provide comprehensive answers to users’ queries. Here’s a detailed explanation of Google’s algorithm updates. For example, if you’re offering boat rentals in Miami, go beyond listing your services. Create blog posts or guides on topics like “Top 10 Boating Spots in Miami” or “Essential Tips for First-Time Boaters.”

Comprehensive content not only helps your customers but also encourages them to stay on your website longer. This “dwell time” signals to Google that your site is valuable. When you’re crafting your content, poke holes in it and fill every possible gap. If your guide is thorough enough that customers have no further questions, you’ve hit the mark.

Need help creating this type of detailed, engaging content? Our Tourism Digital Marketing services specialize in crafting compelling blogs and guides that convert.

SEO DYI Tip #2 – Obsess Over Titles & Descriptions

Have you ever scrolled through Google’s search results and clicked on the listing with the most enticing title? That’s no coincidence. Your title tags and meta descriptions are your first impression in search results. These elements should include your target keywords naturally while evoking curiosity.

For instance, instead of a bland title like “Boat Rentals in Miami,” try something engaging like “Discover Miami’s Best Boat Rentals for Your Next Adventure.” Keep your descriptions informative and actionable to encourage clicks.

Titles and meta descriptions should be:

  • Include your focus keyphrase once
  • Be captivating or evoke curiosity
  • Speak to your customers needs or wants
  • Short and succinct, but telling and contain clarity
  • Be friendly and inviting

Struggling to nail your website’s titles or metadata, or just need an expert to review them for you? Our Travel SEO Services can guide you in crafting optimized, click-worthy content.

SEO DYI Tip #3 – Get Really Comfortable with Google Search Console

It’s not hard either! Google provides a powerful tool—Google Search Console—to help you monitor and improve your website’s performance. Learn more about using Google Search Console here. This free tool shows you which pages and keywords are driving traffic and where there’s room for improvement.

For example, you might find that a blog post about “Family-Friendly Kayak Tours” is getting impressions but few clicks. With this insight, you can update the post to include more engaging content or better calls-to-action. Additionally, adding relevant keywords that appear in your Search Console can boost visibility.

One of our favorites, is to submit freshly written blog, or newly designed (or redesigned) pages URL’s into the Google Search Console URL inspector to highly expedite crawling and ranking.

Using Google Search Console effectively can be time-consuming, but the insights are invaluable. Our Travel Marketing Agency can handle the analysis for you, leaving you to focus on your customers.

SEO DYI Tip #4 – Fully Engage with Your Google My Business Profile

For businesses tied to specific locations, local SEO is a game-changer. Start by claiming and optimizing your Google My Business (GMB) profile. Google offers a guide on setting up and optimizing your GMB listing. Ensure your business name, address, and phone number (NAP) are consistent across all platforms. Also, encourage customers to leave positive reviews on your GMB listing—these can significantly impact local search rankings. But the biggest thing, is making sure its filled out completely. Believe it or not, most people don’t spend enough time doing this, but they do, it makes a really noticeable difference.

So, spend a good amount of time completing the following;

  • Upload your pictures,
  • Create your Activities (which can be tours, rentals, or any packages you are selling),
  • Fill out the descriptions to the max number of words allowed if possible
  • Add your website! Add your Social Profiles, Update your hours
  • Fill out your Q&A’s
  • Add Updates (For each blog, simply add a short description, photo, and URL of the blog)

The time you spend on this to fully and completely fill these items out, and to keep up with it is worth its weight in gold. Sometimes, its these competitive advantages that can help you rank to the top. If you would like a second opinion to ensure your GMB profile is setup properly reach out to our Travel Marketing Agency who is trained to help with these.

SEO DYI Tip #5 – Interesting & Informative Content is Still King

Maybe slightly cliche, but content marketing is still highly recommended to improve your search result rankings. It isn’t just about ranking though, it’s also about engaging your audience. Think beyond blog posts to include videos, infographics, and even customer testimonials. High-quality visuals, like videos showcasing your jet ski tours, can encourage social media shares and drive organic traffic.

But SEO isn’t a one-and-done process. It requires consistent monitoring and adaptation. Use tools like Google Analytics to track what’s working and identify areas for improvement. Stay informed about the latest algorithm updates to ensure your strategies remain effective.

If you don’t have the bandwidth to manage ongoing SEO updates, our Travel SEO Services can take this off your plate, ensuring your business stays ahead of the competition.

Take These SEO DYI Tips & Run With It

The ball is in your court, and it’s your turn to act on this short but powerful list of optimizations to help your website and it’s content rank higher in the search results. By focusing on high-quality content, optimizing your website, leveraging tools like Google Search Console, and investing in local SEO, you can drive more traffic and grow your business.

If you need help at any step of the process, or if you’re feeling stuck, don’t hesitate to reach out. Rockon’s expert services are here to guide you through every challenge and opportunity, ensuring your business thrives online.

Frequently Asked Questions

Local SEO helps businesses rank higher in location-based searches, making it easier for nearby customers to find and book services. Optimized Google My Business profiles and locally targeted keywords significantly increase visibility and credibility.

Comprehensive content answers user queries thoroughly, increasing “dwell time” and signaling value to Google. For example, a guide on “Top 10 Boating Spots in Miami” can attract more visitors and keep them engaged.

Use Google Search Console to identify underperforming pages and keywords, then update content to target these areas. Submitting new or updated URLs for crawling ensures faster ranking and visibility improvements.

Craft engaging titles and meta descriptions that include your target keywords and evoke curiosity. For example, “Discover Miami’s Best Boat Rentals for Your Next Adventure” is more appealing than generic options.

Absolutely. High-quality, engaging content (like videos, blogs, and infographics) remains a cornerstone of SEO. It not only drives organic traffic but also keeps your audience engaged and encourages social sharing.

Free tools like Google Search Console, Google Analytics, and Yoast SEO can help you analyze traffic, optimize content, and track performance effectively.

Regular updates are crucial. Aim to refresh content quarterly or as needed based on performance metrics, algorithm updates, or new industry trends.

Key mistakes include neglecting keyword research, failing to optimize for mobile, and not focusing on local SEO strategies like Google My Business.

While social signals aren’t direct ranking factors, they drive traffic, encourage sharing, and increase engagement—all of which can indirectly boost SEO performance.

SEO results typically take 3-6 months to materialize, depending on the competitiveness of your niche and the consistency of your efforts.

Rockon Recreation Rentals partners with Commercial Tour, Activity, and Rental Companies  to populate the Largest Directory of Outdoor Recreation Rentals. 

In doing so, Rockon provides the tour, activity, and rental companies with Activity Booking Software that contains the  tools, systems, and processes that help manage bookings, accounting, communications, and record keeping.

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Hello there! Rockon has created millionaires from those that used Rockon’s Booking Software and Travel Marketing Services. Will you be next? Let us guide you!

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